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When a brand is reshaping how to sell one of its products, they usually come up with a strategic marketing plan to have it compete with other rival brands. For example, fast food chain Burger King not only gave chicken nuggets a cooler name by calling them chicken fries, but they re-branded this product making it fun, yet nondisruptive once it re-entered the market.
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According to Food Business News,
“Comparable sales at Burger King increased 5.4% for the year and 3.9% for the quarter on a constant currency basis, behind successful new product launches and promotions, including new Chicken Fries.”
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Now that’s how you re-brand a product and take it back to market. “I’m just saying.”