Back to school in the midst of a pandemic – what does that look like? The Artoholiks had the opportunity to help Bloomfield College create what returning to campus looked like in the midst of public health and social angst.



Usually the start of the academic year is marked by fall-esq campaigns about taking on an exciting new semester. Things were different this time around. Together, with the team at Bloomfield College, we acknowledged that the current state couldn’t be ignored so we developed a campaign that incorporated social justice and public health references.


The campaign included elements of Black Lives Matter and COVID-19 messaging delivered across multiple platforms, including t-shirts, handouts, posters, table signage, and the three-story mural displayed on George H. Talbot Hall in the center of campus.