BLM’s #WhatMatters2020 will focus on issues concerning racial injustice, police brutality, criminal justice reform, Black immigration, economic injustice, LGBTQIA+ and human rights, environmental injustice, access to healthcare, access to quality education, and voting rights and suppression.

This initiative will inspire and motivate people to ask themselves and their candidates are you really addressing What Matters in 2020?



From the initial ideation of the campaign name all the way to giving the campaign’s podcast a unique design treatment. We assisted the BLM team from start to finish.

Branding / Name Development
Apparel Design
Logo / Iconography
Motion Graphics
Website Content
Social Media Content

(What Matter's T-Shirt Design)
(What Matter's Podcast) Motion Graphic and Design Treatment


We delivered a brand identity that equipped BLM with the ability to work with a number of partners on a very impactful national campaign with a high level of consistency throughout their communication funnels.