& packaging

After successfully assisting BLM with their 5th year anniversary launch, we spent the entire summer of 2018 reshaping the overall look and feel of the organization’s brand elements. A large portion of the project was dedicated to developing the design elements for the launch of their apparel collection. By BLM consistently partnering with artists and festivals, we had a ton of assets to leverage. From flagship merchandise to collaborations, we were able to have a lot of fun with this project and deliver above their needs.


Once hired, we quickly aligned the brand elements to create a cohesive brand identity. Out of that process, we were able to think ahead and have a clear direction on what merchandise would look like. Once given the green light to get started on it, we hit the ground running without missing a beat. As you’ll see in the visuals, a major part of BLM’s brand identity is the strong, highlighted yellow and the three stripes. The three stripes provide a ton of creative opportunities for us to solidify a strong brand mark across all of BLM’s merch and other marketing materials.


With the branding solidified, we then thought about how the brand assets would sit with other brands and organizations. We had the opportunity to explore just that when BLM partnered with Artist Emory Douglas. Once we solidified the framework and received approval, we had a look that would be used for all collaborations going forward.