![](https://www.artoholiks.com/wp-content/uploads/2016/12/POOKA1_-uai-258x173.jpg)
Sometimes a new outfit (look) makes a big difference...
In January we wrapped up the first phase of a project with Pooka Pure and Simple, a skin and hair care product line. When Pooka approached us, they were already an established business with a look and a loyal customer base and had already set up shop in Whole Foods, kind of a big deal. Right?
![](https://www.artoholiks.com/wp-content/uploads/2017/02/pooka-pure-and-simple-77921241-uai-258x127.jpeg)
![](https://www.artoholiks.com/wp-content/uploads/2017/02/IMG_1045-uai-258x135.jpeg)
![](https://www.artoholiks.com/wp-content/uploads/2017/02/cb-pooka-uai-258x229.jpeg)
Pooka came to us in need of a new look. The owner of Pooka wanted to maintain the heart of the brand while giving it a feel that made it stand out from its competitors. Boy did we deliver! We crafted a new logo and branding that spoke to the liveliness and vitality of Pooka Pure and Simple.
![](https://www.artoholiks.com/wp-content/uploads/2017/02/pooka-uai-258x129.png)
![](https://www.artoholiks.com/wp-content/uploads/2017/02/pooka-1-uai-258x129.png)
![](https://www.artoholiks.com/wp-content/uploads/2016/12/POOKA2_-uai-258x186.jpg)