We had the opportunity to work on a new development that’s set to open in the next few weeks. As per usual, we were hired to give this project a look and feel. We decided to take the approach of person who enjoys being in the center of things, while also having a sense of comfort. And Barbara Ann Lofts offers just that!



We were given the keys to the car with providing BA-Lofts with their look and feel. Community was focus for us. We wanted to create something that felt like Union/Stuyvesant Ave. Something clean and easy. Something that tenants would even wear. We got to work on the following touch points.

Branding / Name Development
Logo / Iconography
Apparel Design
Website Development


The building sits right in the center of Stuyvesant Ave and provide a modern, sleek and sophisticated living space, allowing its residents to escape the busy city life while not being too far away. The chosen color palette is warm yet chic, the shapes are geared around the location and position of the build and the type face is minimal but provides a hint of luxury.