Urban Exploring: Exploring 2016 (Episode 8)
THE SYNOPSIS
Happy New Year Artoholiks! Iquan woke up excited about the new year and he made it his business to go visit a few of his creative friends in Newark just to learn what their excitement is for 2016. This impromptu episode is packed with inspiration, motivation and pure positive energy all based around Iquan’s personal goals and short comings from 2015. Enjoy!
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THE DISCOVERIES
Rebecca Jampol on twitter
Eric of New Wave Barber Shop his shop
Andres Jimenez his social
Tehsuan Glover his blog
Tamara Fleming her work
Akintola Hanif his stories
THE MUSIC
Playlist
1. Sángo — Só Você (Ft. Elhae & ESTA.)
2. MORE // NIGHT — Relax yo
3. PYRMDPLAZA — House Bump For Joe Kay
4. JLL — Blue Skies
5. Mozaic (AGO) — Rachel Foxx Strong (Mozaic Flip)
6. Kurai Noir — Corinne Bailey Rae – Put Your Records On (Nehzuil Remix)
7. AbJo — Loop 544 (for Dilla)
8. PYRMDPLAZA — Rush Feat. Abjo
Urban Exploring: Adam Padilla (Episode 7)
THE SYNOPSIS
In our 7th episode of the season, Iquan takes a solo trip to NYC to visit long time design friend Adam Padilla at the Brand Fire Agency HQ. During the time, Adam gave Iquan a tour of the studio and they discussed life, family, design and holding yourself accountable for making time to do the things that makes you happy. The two also had a drawing session, ordered food via Seamless and just caught up.
THE DISCOVERIES
ADAM PADILLA
President & Chief Creative Officer of BRAND FIRE Creative in NYC is a giant ball of creative genius. Adam has pretty much touched greatness in everything between the worlds of Graphic Design and Fine Art. Adam has a in depth portfolio and resume to back those words up including the Creative Director position for Nets Basketball. To learn more about Adam and his work follow him on Instagram here.
BRAND FIRE
creates brand names, logos, messaging, packaging, point-of-sale, website and collateral to give their clients a competitive advantage. brandfire.com
SEAMLESS APP
Order food delivery from your favorite local restaurants from your mobile phone. Download
NATURAL WORKS
A NYC based restaurant offering up delicious food without all of the crap. Bare ingredients with no artificial preservatives and unhealthily fats.
Next time your in the city, check them out. Visit
THE MUSIC
Urban Exploring: Boston pt2 (Episode 6)
THE SYNOPSIS
Iquan, Aaron, Steve and Guru… Grab a true American belly up breakfast, explore the Essex Salt Marsh as well as downtown Boston. The crew paid visits to Bodega and Johnny cupcakes and then wind down in the Boston Seaport District.
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THE MUSIC
THE DISCOVERIES
BODEGA
Founded in 2006, Bodega has been a refuge and tool for the clandestine group of artists behind … Visit the shop. Bodega 6 Clearway Street Boston, MA 02115 shop.bdgastore.com/
JOHNNY CUPCAKES
A food themed clothing brand created by Johnny and now managed by his family started with their first shop in the downtown Boston area and now can be found in major cities across the country. kitchen.johnnycupcakes.com/story/
17 STATE STREET CAFE
A traditional cafe/diner located on the main shopping strip in Newbury Massachusetts. Known for their amazing breakfast dishes and specialty french toast. Yum! www.17statestreetcafe.com/about/
ESSEX SALT MARSH
In Massachusetts, the North Shore’s Great Marsh is the largest continuous stretch of Salt Marsh in New England, extending from Cape Ann to New Hampshire. The Great Marsh includes over 20,000 acres of marsh, barrier beach, tidal river, estuary, mudflat, and upland islands extending across the Massachusetts North Shore from Gloucester to Salisbury. In recognition of these extraordinary resources, a portion of this area was designated by the state in 1979 as the Parker River/Essex Bay Area of Critical Environmental Concern. http://www.greatmarsh.org/
REBEL SERIES VIDEO 1 of 3
With the opening of the ARTO SHOP comes a new collection and that collection is titled the 'REBEL SERIES'. Why?... Because we as a crew have all recently taken rebellious moves in our individual lives. See... Rebelling doesn't have to mean be bad, or say fuck the world. Our take on it is to life the way you want. Rebelling isn't a negative thing, it’s more of a controlling your life thing! In this video, our subjects are real life friends, but behind the camera they're secret lovers that has escaped their everyday world just to enjoy each other while dressing the way they choose. Enjoy and stay tuned for the others!
Urban Exploring: The Newark Print Shop
THE SYNOPSIS
In this episode... We hooked up with a local print shop in Newark, NJ that was created with the purpose to share and educate. The Newark Print Shop was built ground up by four local artist and is now shared with the Newark Art scene.
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THE DISCOVERIES
ART KITCHEN
ARTIST IN RESIDENCE
THE MUSIC
Premiere: The Digital Tidbits - Digital & Your Brand
THE SYNOPSIS
When it comes to interactive marketing, in order to do it... you have to do it! I've been a digital marketer for over 13 years and have seen & been to the places it can take you. There are so many moving pieces in the digital world and its important for you to embrace what makes sense for you. One evening my husband & I were having a conversation about the digital space and realized that there was a perfect opportunity for me to share my experiences and skill set with my peers. As we started to outline what The Digital Tidbits would be, I clearly saw the direction that I wanted to go in. Makes sense? Well let's get started!
TIDBITS from this EPISODE
BRIAN HONIGMAN
Brian Honigman is one of my favorite people and I don't say that lightly... he is a super charged interactive marketer who understands what it takes to build, deploy and maintain a digital presence. Named a "seasoned digital marketing expert" by Forbes, his first approach to marketing is deserving of your attention. Outside of speaking at conferences and other industry events, Brian hosts a monthly Twitter show called #InsiderChat where he bridges the gap between digital experts and consumers/peers/marketers, providing an open forum for participants to learn and stay connected. To learn more about Brian and his #InsiderChat, visit his website here.
EMPIRE vs POWER
When Empire started its marketing blitz, die hard Power fans were concerned with the show being a "knock off" of the initial show they grew to love. Little did they know, Empire came out the gate swinging with marketing tactics that blanketed every marketing channel. Outside of pop up performances and billboards, Empire beefed up their digital and social presence by updating daily with a "sticky" asset mix. In regards to Power, daily content is posted but it mainly surrounds the show, i.e. video clips, images. Whereas Empire continues to wrap the consumer around the lifestyle by tapping into the onscreen and real world lives of the characters. Empire's digital voice continues to grow, will Power catch up? We shall see.
NATIONAL PUPPY DAY
Oh how I love these little ones, they make my heart melt on sight! While reviewing how many users uploaded canine images on #NationalPuppyDay it reinforced how the online world works. When you tap into the passion points or emotions of users, your chances of receiving a reaction from them increases. Consumers want to feel like they are attached to things organically and the more it peaks their interest, the higher your chance is of achieving your marketing goals.
GO FUND ME
You are what you tweet so don't embarrass yourself! GoFund Me is an amazing self-service fundraising platform that allows individuals with various causes to activate a campaign in seconds. With that access, comes unnecessary campaigns that slip through the cracks. By no means am I saying don't support legit and appropriate causes rather giving you a word of advice to do your homework before you click "submit". Make sure your contributing to what you signed up for!
A/B TESTING
The practice of A/B testing is not a daunting task rather an intelligent way for you to ensure that you are not wasting impressions. Running the analysis on your activations saves you the headache of not being able to reach your marketing objectives and puts you in the driver seat of your campaign's outcome. For more on A/B testing, and other best practices, click here.
FINAL WORDS
Shift gears with your online strategy when you need to! Listen to what the data says and take action, it's not hard but does require discipline. I hope you enjoyed the launch of The Digital Tidbits and until next time... keep your interactive active. - MrsAleeshaW
CREDITS
Theme Music: Jengi Beats "Hot Chocolate"
http://bit.ly/jengibeat-hotchocolate
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Urban Exploring: LA w/ Royce Rollins
THE SYNOPSIS
Welcome to the first episode of Season Two! In this episode, I re-connect with an old college friend in LA. During my time on the west coast, he showed me all around town. We made stops at the ACE Hotel, the emerging Arts District, Downtown LA, Fairfax, The Grove and a few other spots that I was curious about. We ate at least four different places together including one of his favorite cafe's 'Go Get Em Tiger. We hit up a party at the Standard Hotel who featured two DJ's from the fast growing music label 'Soulection'. He showed me around his crib, we made coffee and we did some work together. We joked around and free-styled (rapped) to instrumentals and simply caught up on life. Check out the discoveries from this episode below.
THE DISCOVERIES
GO GET EM TIGER
gget is a cafe located in the Windsor Square section of LA! Owner CHARLES BABINSKI has won many awards as an Barista including first place in the 2015 SWRBC competitions. I really loved the open concept walk-up bar, small tables on the sidewalk, and a few benches and high tops inside. The food was great, we enjoyed the award winning waffle as well as an amazing cup of coffee. Go Get Em Tiger is located at 230 N Larchmont Blvd in Los Angeles. Hours daily. Follow GGET on Twitter and visit their official website. (323) 380-5359.
JUICE SERVED HERE
Juice served here can be your new daily ritual, why? "We are Raw. We are Organic where possible. We are Cold-Pressed. We are sourced locally whenever possible and no two juices are alike.
We are Fresh. We are Clean. We are Simple. Impeccably presented by passionate health enthusiasts. We are Warm. We are Inviting. We are the Place to hang. Drink and eat in total comfort with select literature, free wi-fi, and local community events." Need more? Yeah right, check them out here. I became a fan strictly over their clean & simple branding.
Shin Sen Gumi
Pronounced “shin sen goo-me”, the name was taken from the historical samurai clan who fought for a great “cause” during a civil war in Japan. Their commitment to excellence and sincerity of service to the nation became our model for serving excellent, traditional Japanese cuisine to our valuable customers. We are open 7 days a week, every day of the year, even on holidays. Whether you are picking up a meal on the go, having a family dinner, or enjoying a drink with your friends, this is the right place to come enjoy a refreshing and pleasant dining experience. LEARN MORE
KANG HODONG BAEKJEONG
"The Korean barbecue refers to the Korean method of roasting beef, pork, chicken, or other types of meat. Such dishes are often prepared at the diner's table on gas or charcoal grills that are built into the table itself. Some Korean restaurants that do not have built-in grills provide portable stoves for diners to use at their tables." - Wiki
In our case we had the works, because Royce wouldn't have it no other way. We pigged out on multiple selections of beef including COW TONGUE.
SOULECTION
Every single day of my life for the last 2 years or so, I've depended on this new sound to get me through my work days, car rides and workouts. This new sound is also known as 'The Sound of Tomorrow', I introduce to you... Soulection is a record label, radio show and niche collective of creative music makers worldwide. Based in Los Angeles, CA, Soulection procures the finest tunes from around the globe and increases visibility for them and their originators via Soundcloud, social media, weekly FM presence [KKJZ 88.1 FM HD3] and live events worldwide.
THE MUSIC
Urban Exploring Season 2 - INTRO
YES! YES! Season 2 of Urban Exploring has arrived, IquanW is taking his talents across the county this season. Making stops in Boston, Atlanta, Seattle, LA, Brooklyn and of course Newark! Check out the season 2 Intro, oh and episode 1 is coming April 22!
The Digital Tidbits - Trailer
The time is almost near and I can't wait to share the first episode of The Digital Tidbits with you. Produced and directed by Iquan W., here's a sneak peek of my show! Stay tuned...