We Built BALofts
We had the opportunity to work on a new development that’s set to open in the next few weeks. As per usual, we were hired to give this project a look and feel. We decided to take the approach of person who enjoys being in the center of things, while also having a sense of comfort. And Barbara Ann Lofts offers just that!
THE WORK.
HERE’S HOW WE HELPED.
We were given the keys to the car with providing BA-Lofts with their look and feel. Community was focus for us. We wanted to create something that felt like Union/Stuyvesant Ave. Something clean and easy. Something that tenants would even wear. We got to work on the following touch points.
Branding / Name Development
Logo / Iconography
Apparel Design
Website Development
OUTCOME:
The building sits right in the center of Stuyvesant Ave and provide a modern, sleek and sophisticated living space, allowing its residents to escape the busy city life while not being too far away. The chosen color palette is warm yet chic, the shapes are geared around the location and position of the build and the type face is minimal but provides a hint of luxury.
WORK: BLM - WM2020
BLM’s #WhatMatters2020 will focus on issues concerning racial injustice, police brutality, criminal justice reform, Black immigration, economic injustice, LGBTQIA+ and human rights, environmental injustice, access to healthcare, access to quality education, and voting rights and suppression.
This initiative will inspire and motivate people to ask themselves and their candidates are you really addressing What Matters in 2020?
THE WORK.
HERE’S HOW WE HELPED.
From the initial ideation of the campaign name all the way to giving the campaign’s podcast a unique design treatment. We assisted the BLM team from start to finish.
Branding / Name Development
Apparel Design
Logo / Iconography
Motion Graphics
Website Content
Social Media Content
(What Matter's T-Shirt Design)
(What Matter's Podcast) Motion Graphic and Design Treatment
OUTCOME:
We delivered a brand identity that equipped BLM with the ability to work with a number of partners on a very impactful national campaign with a high level of consistency throughout their communication funnels.
WORK: Bloomfield College
Back to school in the midst of a pandemic – what does that look like? The Artoholiks had the opportunity to help Bloomfield College create what returning to campus looked like in the midst of public health and social angst.
THE WORK.
Usually the start of the academic year is marked by fall-esq campaigns about taking on an exciting new semester. Things were different this time around. Together, with the team at Bloomfield College, we acknowledged that the current state couldn’t be ignored so we developed a campaign that incorporated social justice and public health references.
OUTCOME:
The campaign included elements of Black Lives Matter and COVID-19 messaging delivered across multiple platforms, including t-shirts, handouts, posters, table signage, and the three-story mural displayed on George H. Talbot Hall in the center of campus.