Color Me RAD 2014 (NYC)
In case you missed it last summer… The Artoholiks took part in the annual Color Me RAD NJ/NY 5K at the METLife Stadium. Okay let me share a secret with you. For those of you who don't know much about the Artoholiks crew, besides our diversity, we’re a dope collective of athletic creative heads who confront every new challenge like artistic dare devils. Any who we love running marathons. Last year we took part in the super kick @## & very nontraditional Color Me RAD NY/NJ 5k at the MetLife Stadium and definitely had a blast. Picture this, starting a 5K in a crispy white T-Shirt or tank top and finishing the run literally showered in a bust of awesome colors. As the folks at COLOR ME RAD said it best, "Historically, running has only been acceptable when trying to escape the law, personal responsibility, the truth, and grizzly bears.” Unfortunate if you missed July 27th festivities to get your fresh white tee color bombed in blue, green, pink, purple, and yellow until every inch of your body: face, shirt, socks, etc is camouflaged. We've got you covered. If you think that was all, you thought WRONG! Imagine also partying at 10AM with DJ Brostradamus after a 5k run. We’re cool peeps so we’ll share a bit with you guys. Watch us and some of our friends get color bombed RAD style & getting our party on. Check the photos below! YES they're free for download and make sure to tag us with @theartoholiks PEACE!
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Video 2 of 3 for ELI
Its a bird, its a plane, no its... ELI and he's been mischievously moving around town in the new Artoholiks Collection. Even though the event is only a week away, he is out and about like a thief in the night trying to showoff before the event. Read more
Video 1 of 3 for ELI
In this video Iquan and Guru cruise through Hillside, NJ on their skateboards in an attempt to promote the new collection that will be sold next weekend at The Artoholiks Pop Up Shop at Bourgeois Boutique. The video has a laid back vibe that is designed to focus on enjoying life and getting out to do the things that you enjoy. The music in the video is a track off of BADBADNOTGOOD's new album titled "Kaleidoscope". For more info on the shirts in the video and the event, click here. Peace!
Explore + Live & Inspire!
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ABOUT THE EVENT
Throughout the course of the year, you've seen us documenting people, events and brands and in that process, we've learned a few things and shared them with you via photos and videos along the way. To keep the momentum going, we decided to release a new t-shirt collection this Summer and infuse our recipe for success...
EXPLORE: As creatives we feel that it’s extremely important to keep our eyes on what’s
new as well as what’s out there. We created a web series based on exactly that called Urban Exploring just to make our point of view clear.
LIVE: How can you design and sell anything if your trapped within four walls? We would not be living if we we’re not exploring things and living out our discoveries.
INSPIRE: Once you explore and live enough it’s important to take what you’ve learned and share it with your peers!
With the release of this collection, we are inviting 40 to 50 tastemakers who are not afraid to push the status quo. People who EXPLORE, LIVE and INSPIRE others on a daily basis.
At this event, guests will mix and mingle while viewing the artwork of the Artoholiks as well
as shop the limited edition collection of t-shirts and artistic expressions.
EVENT DETAILS
WHEN: Sunday August, 3rd 1PM to 4PM
WHERE: BOURGEOIS 1118 Liberty Avenue - Hillside, NJ 07205
Bourgeois is Essex & Union County's premiere boutique for both Men's and Women's premium clothing. The Bourgeois space is clean, classy, spacious and modern offering up a comfortable shopping experience as well a huge selection of the latest sneakers, denim, shirts and accessories.
MUSIC: DJ REAM SUPREME
Ream Supreme is one of our DJ's within the Artoholik crew and we selected him to spin this event because of his love for themed sets. You can look forward to hearing some of your favorite tracks that make you get up and enjoy life. Ream's set will be designed to make you happy, relaxed and ready to dance.
ABOUT THE COLLECTION
Instead of over using our brand elements on a t-shirt that would give you nothing but a cool looking tee, we felt that we should create a series of tees that you would be able to relate to. Quotes that you might have said a few times in your head or simply a few words that would inspire you to get up and get out.
Each tee was planned and developed from over 15 quotes, words and ideas. Each tee features at least one illustration from Iquan Worthington's doodle book and between illustrations, colors and quotes... we feel like we have a strong product. Our end goal with this collection is to deliver this message: Time waits for no one, get out EXPLORE, LIVE and INSPIRE.
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THE LOOKBOOK
The EXPLORE, LIVE and INSPIRE look book is themed to do everything that we preach...
CLAP FOR ME: Soar pass the people who hate what you stand for.
TO THE MOON: Reach for the moon when planning and attacking.
EXPLORE EVERYTHING: Explore everything even when it says "do not enter" go for it, satisfy that curiosity.
LOVE LIFE: Love life and what it has to offer, do the things that you always wanted to do and try the things you never did.
DROP SILENT BOMBS: People love news that they didn't expect. So once you plan your attack, drop the bomb silently.
After you explore and reach the moon, wave to the haters and ask them to clap for you because your loving life.
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RSVP
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Click here to see the full Lookbook
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ELI in SOHO
In route to shoot J Cole at the Highline Ball room, we took a moment to play in the rain with our brand new t-shirts from our summer 2014 campaign called E.L.I. (Explore+Live&Inspire!). Here are a few flicks...
Following the DJ: Madlib & Freddie Gibbs
THE RESEARCH
[one_third]There’s a great story told by the legendary Nile Rodgers, American musician & producer, known for producing hits for artists like Duran Duran, Diana Ross, David Bowie and Madonna, as well as being a founding member of disco/funk band Chic - where he talks about handing a copy of Chic’s very first single to a DJ who was spinning at Studio 54 in NYC. The DJ liked it so much after one listen that he immediately played it for the people on the dance floor and that’s essentially how Chic started their success. Watch
PHOTO PROPS: WHO SHOT YA?
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[one_third]This post is dedicated to the DJ, the music curator to the masses, the original source. Back in the day, if you wanted your song to get heard, you had to give a copy to your local DJ and hope they’d play it, or you could pay a lot of money to the radio station and guarantee rotation (this still goes on today.) When looking for new music I tend to stick to record labels, online blogs and other trusted sources that I like. Freddie Gibbs & Madlib’s album, Piñata, I found through LA-based record label Stones Throw and online news blog Rappcats.com, a website dedicated to promoting three of my favorite artists: J Dilla, Madlib and MF Doom.
PHOTO PROPS: RAPPCATS.COM[/one_third]
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Madlib has described himself as a DJ first, producer second and MC last. If you’re wondering how this record relates to following a DJ, Madlib is the DJ and he is the reason why I got hip to this music in the first place. Read more about Madlib here
PHOTO PROPS: ELECTRONIC BEATS MAG
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THE DISCOVERY
The Freddie Gibbs and Madlib collab started in late 2011 with the release of their debut EP Thuggin’. Rappcats.com along with Madlib’s own record label, Madlib Invazion via Stones Throw, teamed up for the release of all three EP’s as well as the group’s full-length LP, Piñata, which was released earlier this year - an artist release schedule spanning the course of three years.
As a record collector, following a record release like this is one of the most rewarding experiences for a music fan. Back in 2011 when I first purchased the Thuggin’ EP, I knew it was going to be an immediate classic in the eyes of music aficionados and hip-hop heads.
I kept my eyes and ears open for more info and news about what would come next from the group. As each year passed and a new EP was released, clocking in at just over 15 minutes front to back, I experienced a sense of anticipation and appreciation for the music.
November 18, 2011 – Los Angeles based DJ & producer, Madlib, along with Gary, Indiana based rapper, Freddie Gibbs, announce their first collaborative EP entitled Thuggin’, live at the Madlib Medicine Show in San Francisco. All five hundred vinyl copies of the EP were sold out that evening.
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November 21, 2011 – Thuggin’
This album sparked a sense of awe and appreciation from the hip-hop community. There is something really profound about Freddie Gibbs’s dark delivery over Madlib’s excellent use of soul sampling and worldly genres. Like a lot of Madlib’s music from recent years, the choice of drums and percussion used to create back beat is something cinematic and crate digger worthy. The content presented here is reminiscent of early west coast gangster rap.
September 24, 2013 – Deeper
Deeper was the last of the EP’s and would eventually become the lead single for the group’s full-length album. Lyrically there had not been a song reflecting the realities of incarceration and outside drama since Nas’s 1994 release, “One Love.”
PHOTO PROPS: PETER BESTE
PHOTO PROPS: WHO SHOT YA?
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June 26, 2012 – Shame
Seven months after the release of Thuggin’ came the Shame EP. This only proved the duo’s chemistry to be stronger and left myself and critics wanting more. Jon Hadusek of Consequence of Sound graded the EP with a “C-“ stating: "To call Shame an EP is misleading, it's only two tracks – 'Shame' and 'Terrorist' – with instrumental and acapella versions, as well as some tacked on 'bonus beats.’ These songs are strong, however, and make the prospect of a proper debut album from Gibbs that much more exciting. If he wants a legacy, he needs to release a full-length."
March 18, 2014 – Piñata LP
(originally titled Cocaine Piñata)
The long awaited debut full-length album, Piñata, that music fans and hip-hop heads had been eagerly anticipating for over three years was finally released. All the hype and expectation had been full-filled. After immediate release, large music blogs like Pitchfork and Spin were already nominating it to be Rap Album of the Year. I had already made my prediction back in December of 2013 when I tweeted this and got a response from Now Again Records founder and former Stones Throw label manager, Eothen “Egon” Alapatt. Check it!
May 28, 2014 – Piñata Beats
(Freddie Gibbs Instrumentals)
The latest release, Piñata Beats, is the full-length instrumental version of the album. Essential to most DJ’s is the instrumental version of the song. This version is crucial to your mix. Whether you’re a DJ making live remixes or a radio disc jockey playing an instrumental version of a hit song in the background, the instrumentals are key elements to any serious DJ’s style.
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CONCLUSION
PHOTO PROPS: NOISEY
Together the duo’s chemistry is undeniable. Lyrically Freddie Gibbs could be compared to greats like Tupac Shakur and The Notorious B.I.G. based on their ability to tell stories from an array of perspectives. From cutting up dope, hustling, and expressing the realities of street life to expressing pain, heartbreak and close friend fall-outs, the stories embedded in each track and how well they flow with the beats makes Piñata an instant classic. This album shone a light on what is missing in hip-hop music today.
Urban Exploring: Episode 7 – Smorgasburg
THE SYNOPSIS
Episode 7 is totally a wild card episode. As we work towards ending season 1 of Urban Exploring we had two other episodes already filmed and in line for publishing. But this past weekend Iquan and Guru set out to have their weekly bike ride throughout NYC and this time the duo dared themselves to ride across the Williamsburg Bridge ending up in the Williamsburg section of Brooklyn. After a few blocks of riding they ended up at the weekly food festival by Brooklyn Flea Market called Smorgasburg, where they discovered a ton of people and smelled an array of delicious food. Come to find out Iquan was familiar with the event but never really shared it the way he normally would. Long story short, the guys ended up documenting their hangout and created another episode filled with fresh and yummy discoveries. Enjoy!
THE DISCOVERIES
SMORGASBURG
Smorgasburg happens in two locations every weekend: Saturdays at East River State Park—Kent Ave. and N. 7 St.—on the Williamsburg waterfront; and Sundays at Brooklyn Bridge Park’s Pier 5. Both locations are open from 11am to 6pm, and feature packaged and prepared foods, beverages, and more from purveyors from New York City and across the region, for a total of 75-100 vendors. The markets are always open rain or shine. For all inquiries, please email us at info@brooklynflea.com. Learn More
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POTPURI
Potpuri is a labor of love to bring authentic Indian street fare to NYC. Different than most Indian food, this food is cooling and refreshing on a hot day and entirely vegetarian and organic. We are very excited to be a part of the Saturday Food/Flea market on the Williamsburg waterfront. Learn More[/one_third]
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PIZZA MOTO
Pizza Moto cooks made-to order, wood-fired Pizza in our one-of-a-kind ovens. Over the years we have designed and built 4 mobile ovens, which can be found all over Brooklyn and Manhattan between April and November. Customers’ overwhelming curiosity and excitement about our ovens, our pizza, and our tinkering ways inspired us to keep searching for engineering projects in the pizza-verse. Learn More[/one_third]
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BON CHOVIE
Anchovies. Highly traveled and beloved around the world. Though they're called by a variety of names, from Spain to China to the U.S., they represent a global tradition of small fish recipes and sea-borne nutrition. What's more, these guys are pivotal in global food security and reduction of our environmental footprint; if you want to make a difference, well, the way to do it is by eating a little lower on the food chain - it's true! - which reduces pollution AND resource consumption. Learn More[/one_third_last]
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ASIA DOG
Asiadogs are hot dogs with Asian-inspired toppings. Born from a love of NYC, we wanted to push the limits of one of its most popular street foods by adding our own personal touch with super-fresh ingredients.
Coming from mixed Asian backgrounds, we celebrate NYC's diversity by incorporating flavors found in China, Korea, Vietnam, Japan, and more. Learn More[/one_third]
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CHED BRED
Cornbread has gone from side dish to being sidelined. The soul of cornbread lives mostly in your long-lost southern relative or haunts an obscure hole in the wall restaurant. The retail alternative just doesn’t cut the cake, so to speak. Jack’s Chedbred is here to revive this authentic All-American classic and get it back in the game and on your table. Learn More[/one_third]
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MR CUTTERS
Mr. Cutters is the ONLY Barbadian/Bajan food stand in NY that serves the traditional sandwich known as a “cutter.” So what exactly is a Cutter? Cutters are found in many of the island’s rum shops and street stands and are made using salt bread (a Bajan bread roll) and filled with anything delicious such as fish, ham, or cheese. Learn More[/one_third_last]
THANK YOU
JAMES W.A.T.T.
Jersey emcee/producer James Watts blessed us with four tracks for Season 2 of Urban Exploring however we couldn't wait to use at least one. The track used in this episode is titled "Is this love" and we choose to use this one because of the slow build up. It give the feeling that something is coming. James is far from a discovery to us, he is actually a long time friend of the crew and produced all the tracks on Aaron Brown's Poetry Album earlier in the year. For more on James and his music Click Here
Urban Exploring: Jake x GoPro in NYC
I was a little pissed that I had to give up an entire day just to take my son Jacob to the dentist all the ways in midtown NYC. See my wife and I go there and absolutely love our dentist, he offered to take a look at Jacob's problem even though he doesn't work with kids. Anyway living in Hillside, New Jersey means that we would have had leave New Jersey at 10:30a in order to make it there by 12p. Again, I wasn't happy with the thought of messing damn near an entire day of work just for an hour dentist appointment. But just like everything else in my life, I find a way to turn the bad into good and I did exactly that by turning Jacob's visit to an NYC dentist into an Urban Exploring Journey.
We parked the car in Newark and as we walked to Penn Station I saw the perfect photo opportunity and that's how the story started. During the train ride, Jacob asked... "Why are we riding the NJ TRANSIT train instead of the PATH train" I then explained... Because we're headed to midtown and NJ TRANSIT is faster than the PATH when heading to midtown. Then, following question was..."Dad, when I'm 33 years how old will you and mom be?" I answered... Mom and I are twenty five years older than you and in school you're currently learning how to add nickels, dimes and quarters. So... Add two dimes and a nickel to 33 and that's how you'll forever get your answer. He goes... "Ahhh 33 plus a dime equals 43, add another dime to get 53 and then a nickel to get 58. Y'all will be 58 when I'm 33." We played that game for a few more minutes. I thought that was fun and made the train ride easier.
Now that we're here in the big city, we got the perfect opportunity to grab another awesome picture. The Empire State Building is behind us and the essence of Madison Square Garden is to the side.
Unfortunately the dentist office was too dull and too serious for a photo op, but fire me for not taking a pic anyway.
Because I'm the dad there was absolutely no way I could handle the project alone of bringing the kid to NYC yet alone the dentist without any supervision. So super mom came to the rescue, well actually she only works a few blocks away so she came just to check on her boys... Isn't she a beauty?
But just like in our bedroom, she couldn't stay long, so Jake and I were once again on our own, I decided to feed my kid by taking him somewhere unique and fun.
Check out where we ended up, Shake Shake! Heard of it? Nah? Well, here's a new discovery for you! Word on the street is that this place has some of the best burgers around and Jake and I was determined to test them out even if we had to wait in this long line.
Finally, after waiting for a half hour, we got our food. But that didn't mean we were in the clear, we still had to find a seat. When super mom isn't around super dad steps up to the plate, and with that being said I got us a seat by utilizing my pretty smile while hugging my beautiful son and damn right someone offered HIM a seat.
Time to eat, I got the burger and he got a hot dog. We shared fries while slurping down vanilla and strawberry milkshakes. And if that's not fat enough, we got a COKE just to ensure that all the goodness is flushed all the way down. Yum!
Do we look full enough?
So we chewed up an entire hour at Shake Shack, which was perfect because we had to be at mom's office by 2, we had about 45 more minutes to burn. We started on 44th and 8th and had to troop to 41st and Broadway. Now to you New Yorkers you might say "that ain't far" but try walking with a lazy seven year old, however I had a plan! I knew he never been to Times Square, which was in the near area and with that came more photo opportunities...
My super dad powers also reminded me of the dressed up characters that pose up out here looking for tips, so I decided to take a walk in the opposite direction, felt it would be worth it...
What do you think?
Fun is over, let's get mom...
We made it, however she's busy so we'll wait...
Finally, we recused super mom, thank god for summer Fridays she got off at two and now we head back to Jersey. Jake is tired, but he's with his favorite super hero's so he can rest his head easy.
Moral of the story... Sometimes we can't control everything, so instead of soaking in disappointment or frowning down on change you should always try to make the best out of the situation. Today my kid is happy and got to explore parts of New York that he never got to see. And if that's not enough, none of my clients called, emailed or checked for me today, so you can say that it was a much need QT dad and son day planned by the universe. It was a WIN WIN WIN! I got quality time with my kid, he enjoyed a day off from school and The Artoholiks got another story out of me. Hope you enjoyed!
Urban Exploring: Episode 6 - Queen Ella
THE SYNOPSIS
In episode 6 of Urban Exploring Season 1, Iquan and Guru spent an entire day with Newark based R&B singer Queen Ella as she gets dolled-up for her show at the Apollo Theater later that evening. The two started out at popular Newark barber shop Center Stage Cuts, where they meet Queen Ella and waited for her to get her weekly unorthodox hair cut. Then the three jumped in the car and made way to Montclair, NJ to grab food from Raymonds an American New York themed restaurant located in the center of Montclair's church street. After a nice lunch the 3 split up to get changed for Queen Ella's Apollo Amature Night performance. Prior to this day, Iquan tagged along with Queen Ella and her crew to the Metropolitan Room in New York City as she headlined for first ever New York show.
THE DISCOVERIES
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QUEEN ELLA
Known for her incomparable and captivating performances…two time Apollo winner Queen Ella, born Queenella Nicole Gibson, is a full-time recording singer/songwriter with ambition. Unemployed since July of 2009, the rebellious red-head Queen Ella decided to put aside her career in International Business to pursue her career in music. She has been performing for small crowds of all ages since the age of 4. The center of her mother’s living-room was her stage; performing for friends, family, and stuffed animals is how she discovered her passion as an entertainer. Learn More[/one_third]
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CENTER STAGE CUTS
Barbershop for Men and Women
Center Stage Cuts is proud to offer a mix of grooming, entertainment and local retail - cuts & culture for men and women. Housed in a 19th century converted food market, we're located on the corner of Broad and Grant Streets in downtown Newark, the arts capital of NJ. The shop is filled with artwork by emerging artisans and designers. Additionally, we host a weekly calendar of events including live bands, spoken word poetry, karaoke, and art exhibits. Learn More[/one_third]
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RAYMONDS (MONTCLAIR)
In 1989, when Raymond Badach opened his postage-stamp-size luncheonette on Church Street, coffee was just coffee and Montclair wasn't a mecca for New Yorkers.
One thing remains the same—our wish to provide great-tasting, fresh food at decent prices in an interesting atmosphere.
At Raymond’s you can always catch up on the local gossip, hang-out at the counter with a newspaper, or meet some new friends—especially if you’re the new kid in town. Learn More[/one_third_last]
METROPOLITAN ROOM
Voted #1 Jazz Cabaret Club by New York Magazine, The Metropolitan Room is one of the most critically acclaimed venues in NYC and is known as the "Home" for big name talents and rising stars. This famed, Flatiron District, 22nd Street bastion for singers, is located in the heart of Manhattan in the Flatiron/Chelsea District. A high-end cabaret and jazz club, the Metropolitan Room brings the best in live music to New York City. Every night of the week, at 7pm, 9:30pm and 11:30pm. Fabulous award-winning Broadway, TV, Film and Radio performers take the stage in an intimate 115-seat atmosphere reminiscent of the golden age of cabaret. Our renowned Chelsea club and performance space provides an intimate for a range of entertainments as diverse as New York itself. From spectacles like “The Sophisticates: Strip as it was Meant to be Teased” to performances by drag comedienne Hedda Lettuce, side-splitting comedy acts and moving cabaret sets by top Broadway stars, the 115-seat room provides the perfect setting for audience-pleasing shows, night after night. Learn More
THE THANK YOU'S
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MEDIUM APPAREL
Thank you Zac & the crew over at Medium for the care package, I felt fresh in my CREAM t-shirt. Much love to my fam out west. - Iquan
Get Your Own
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FLAT FITTY
Shout to my home girl Dove for having my hat game on point in this episode. - Iquan Cop One
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PHOTOBOOTH: Mott Street Cycles
A few weeks ago we posted Iquan an Guru's travels through NYC on their brand new custom bike from Mott Street Cycles, here are a few of the pictures. Enjoy! Oh, and if you didn't get to see the video, check it out here.
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